N. K Chandra is Sr. SEO Specialist in Dehradun India, Who provide seo services in dehradun with the 4 year of tremendous experience with Google & other search engines. (Can check my Linkedin Profile) So if you are a business owner & want to boost your online presence with the help of all measures search engines please contact us. We will place your business at the seventh sky of success.
Here i am sharing with you the best SEO techniques and strategies for 2013.
You now know, SEO is a long process. The more you do and your competitors do and you must do! But it is important to make a point at the beginning of each year to analyze what has been done, what has been effective (and what has been less) and what you should consider for the year starts.
Have an edge over your competitors is a rule that applies to SEO (also marketing in general). You must enjoy the beginning of the year to establish a SEO strategy that should be applied to the letter, knowing you adapt to changing search engines and competition.
To establish a SEO strategy different from that of the previous year (it should), the settings that have changed are required. This is the subject of this post. The parameters to consider in your SEO strategy in 2013
Three parties are taken into consideration in your reflection:
: Search engines (Google not to say)
: Your competitors
These three parts are strongly related. And you will realize that one of the parties change impacts all others.
changes most telling are those related to net-linking and editorial content. For the first (net-linking), it is now (highly) recommended to work on the quantitative aspect. Some quality links will bring you more results that many "bad" links. In sum, a Net-Linking own ! Of course, the ideal is to have both: quality links in large numbers. Then consider a significant investment.
Regarding the editorial content , and content in general. We'll have to make efforts lest your site devalued by Google. It should neglect any part of the site. Whenever you create web pages, ask yourself the question: do I have enough content to this page? Furthermore, the new module called Google Knowledge Graph enhanced search results involving certain types of research similar terms. A semantic web which increases the interest of rich content and useful to the user.
The behavior of Internet
Customers have evolved in their use of search engines. If key phrases in 1 or 2 words were once the majority ("travel agency", "photographer Paris", "clothing woman ..."), there are now more precise searches that users perform. This has the effect of lengthening the expressions ("Cheap travel agency", "professional wedding photographer in Paris," "little black dress with red bow ..."). In fact, there are now a variety of phrases used much larger and whose conversion rate is much higher.
I believe that this is a key point that any SEO manager must keep head. And if you are responsible for a website, I highly recommend a short list of keywords that you want to appear. Instead, consider your business as a whole and think about all the people you can target having a wide SEO strategy and relevant .
Consider how the competition?
We have seen that the Internet using search terms increasingly lengthy and complex.This should have a direct impact on your way of looking at competition. Indeed, in the case where users would use the same expression, short, to do their research (digital camera), all sellers of photographic equipment must be present on this application (all will not). In our case, where users use longer expressions and precise (digital SLR camera, Nikon camera one ...), competitors must consider a much wider presence, which takes into account their entire catalog. In fact, there is room for more vendors, provided considering the competition this way.
Take into account the competition in the content of your website. Ask yourself if you offer more information, if your images are better.
My 2013 SEO Strategy
In view of the points raised in this article, I would consider, in addition to a study of syntax (commonly known as "keyword research"), a semantic study , which would include my theme in the broadest sense. The purpose of this work is to strengthen my theme on the one hand, and allow Google to link my content to other content (on-site and off-site).
Side net-linking, I would increase the number of pages Linked (not just the number of links) while giving more importance to each link obtained. This does not mean that only "good" links interest me, because in this case it would not be natural, but I will try to control the rate of "good" and "worse."
Needless to say, need to sort through the directories and press release sites. A tsunami has been there, he left many people!
Finally, I would keep in mind that a web copywriter me will always be of great help, and I need to upload my own images, videos if possible.
and In the End ....Namastey !!!